Marketing works when the parts reinforce each other.
One point of contact for the whole chain, from plan to delivery.
Let's talk01Strategy and proposition
Research and analysis
Before anything gets built or bought, it helps to know where you stand. Research from the outside shows what your market looks like, what your competitors do and how you are doing online.
That does not produce a report to file away, but a document that decisions follow from: where the room is, what stands in the way and which questions can only be answered from the inside. Often this is the first step; sometimes it is the only one needed.
Marketing strategy
The choices you make before delivery determine what the delivery is worth. What you stand for, who you are there for and which channels are worth the effort.
Those choices become a direction you can retell to your team and to yourself: what you do, what you deliberately leave alone and why. Without that, everything after it is just activity.
02Marketing and growth
Marketing mix modeling
Most dashboards tell you what one channel did. Marketing mix modeling measures what your marketing delivers as a whole, across every channel, including the things you cannot click.
That shows you where the money returns most and where it leaks away. It pays off once you have enough budget and enough history to draw something meaningful from it. If that is not there yet, I will say so.
SEO and GEO optimisation
Being found in Google and in the answers AI assistants give. The latter is new and moving fast: people increasingly put their question straight to an AI.
The good news is that both lean on the same sources: a site that gives clear facts, accurate data and visible craft. The technical side, the copy and the structure all get attention, with your rankings as the measure.
SEA and campaign management
Ads on Google and on social channels, from setup to daily management. Keywords, budgets, copy and imagery, plus the weekly adjustments that follow.
More important than the clicks is what comes out: how many enquiries, at what cost and what those enquiries turn out to be worth. That is where the steering happens, not in the flattering numbers of the ad platform.
Conversion optimisation (CRO)
More visitors is the expensive way to grow. There is often more in the traffic you already have.
Research shows where people drop off, why that happens and what can be done about it. Testing step by step, measuring and keeping what works. That brings more enquiries without buying more traffic.
Email marketing
Your own contacts are the only channel you do not rent. Newsletters and automated emails that land because they are worth opening, not because it is Monday again.
From setup and writing to the sequences that run by themselves after a signup or a purchase, with the numbers per send alongside.
03Design and build
Brand and identity
How your brand looks and sounds: name, logo, colour, typography and tone. Not as an exercise in taste, but as an agreement.
Set down in a style guide everyone can work with, from the designer to whoever writes the newsletter. That keeps it recognisable, even when twenty people work on your brand who never speak to each other.
Website development
Building a new website or taking an existing one further. Never starting from a design or an off-the-shelf theme, but from the question of who arrives and what they need to be able to do.
First strategy and customer journey, then UX and UI, then building. Findability gets designed in rather than repaired afterwards. After launch there is maintenance, because a site that is finished is a site that goes quiet.
Platform and application development
Custom work that goes beyond a website: client portals, dashboards, internal tools and applications. Software that fits how you work instead of the other way round.
From functional design to build and further development. This often starts small, with one process that keeps causing friction, then grows as it proves itself.
Video production
Video for your site, your campaigns and your social channels. From concept and shooting to editing.
Not because there has to be video, but because some things are easier to show than to explain: how something works, who stands behind your company, why someone chose you.
04Direction and team
System automation
Every company has manual work that should not be there. Retyping data, updating lists, emails someone sends by hand every week.
The systems behind it get connected so it runs by itself. It saves time. Above all it prevents mistakes: a step nobody has to remember is a step nobody forgets.
AI implementation
AI is not a goal. It is useful where it genuinely takes work off your hands and wasteful where it does not.
Per process it becomes clear whether it lends itself to AI, what the setup looks like and what your team can do with it. Including the limits: what you hand over and how you check that it holds up.
Project management
Projects with several parties involved rarely stall on craftsmanship. They stall on who does what when.
The schedule gets watched, the calls get made and everyone knows whose turn it is. That way the project moves forward instead of sitting on a waiting list at four parties at once.
