Proven knowledge
Everything rattling around in my head: cases, knowledge, experience, unsolicited advice. Read at your own risk.
What a marketing architect does
What does a marketing architect do? One point of contact who oversees the whole chain, from strategy to results that work. Build or steer the team.
“Making things simple is sometimes the complicated part.”
Michael Michel, Marketing architect
Over twenty-five years in marketing, strategy and entrepreneurship.
More about meFor those who take marketing very seriously.
Sounding board, sparring partner, sometimes pushback. Always one point of contact. Full attention, no detours.
All articles
View all articles
Topics
Strategy that works
The gap between the plan and what actually happens online, including proposition and positioning.
Everything in this categoryAI in marketing
AI used thoughtfully, as a tool: findable in AI answers, with your brand voice kept intact.
Everything in this categoryGrowth
Marketing that grows along with a scale-up, from ad hoc to repeatable, with the KPIs that matter.
Everything in this category