Proven knowledge
Cases, knowledge and unsolicited advice on marketing that works. Read at your own risk.
What a marketing architect does
What does a marketing architect do? One point of contact who oversees the whole chain, from strategy to results that work. Build or steer the team.
“Making things simple is sometimes the complicated part.”
Michael Michel, Marketing architect
Over twenty-five years in marketing, strategy and entrepreneurship.
More about meFor those who take marketing very seriously.
Sounding board, sparring partner, sometimes pushback. Always one point of contact. Full attention, no detours.
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What a good marketing strategy actually is
Why brand matters more as AI grows
Using AI in your marketing without losing your brand
Automating your marketing with AI
How to turn visitors into customers
What a lead should really cost
Why your organic traffic is declining and what to do
Growing without burning through your ad budget
Topics
Strategy that works
The gap between the plan and what actually happens online, including proposition and positioning.
Everything in this categoryAI in marketing
AI used thoughtfully, as a tool: findable in AI answers, with your brand voice kept intact.
Everything in this categoryGrowth
Marketing that grows along with a scale-up, from ad hoc to repeatable, with the KPIs that matter.
Everything in this category