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01Working with me

How does a collaboration start?

With a conversation, not a quote process. We look at what's going on and whether there's a click. If it feels right on both sides, we set a starting point and get going. A good plan works better than a thick contract.

Do you work on one-off projects or longer engagements?

Both. Sometimes it's one sharp project, sometimes a months-long engagement. What fits depends on the question, not on a fixed package. We agree clearly upfront on what we'll do.

Who does the work, you or a team?

I'm your single point of contact and stay that way throughout. Where specialists are needed, I bring in the right people from my network and direct them. You keep one line, short communication, no noise.

Do you also work with my in-house team or another agency?

Gladly. I sit next to you, not across from you. If you have an in-house team or already work with others, I add to that and join the flow. It's about the result, not about who claims it.

02Approach and way of working

Why no traditional agency?

Because more people are rarely the answer, and the right people are. An agency sells hours and overhead. I work with a sharp network and smart technology, without the noise in between. Faster to act, closer to the result.

How do you use AI?

Thoughtfully, not as a gimmick. AI is a sounding board and a way to automate work, not a button that produces finished work. Using it well takes just as much time, but delivers better output. The difference is knowing what holds up.

What do you mean by building it yourself?

I'm the link between the idea and the working end product. Strategy, design, technology, I oversee the whole chain and build along myself. That way nothing gets lost in the translation from plan to result.

How do you keep quality high without a fixed team?

By being selective. The right specialists at the right moment, chosen and directed by me. Quality doesn't come from a big team, but from the right people and sharp choices. That's what I steer on.

03Practical

What does it cost to work with you?

That depends on the question. Sometimes a fixed price for a defined project, sometimes a rate per engagement. We agree on it clearly upfront, so you know where you stand. No surprises afterwards.

Do you work with contracts?

With a clear agreement, yes. With a thick contract born of distrust, no. Good collaboration runs on trust from both sides. We set out what we'll do and how, and we stick to it.

What kind of companies do you work for?

For corporates, scale-ups, government and visionaries who take their marketing seriously. What they share is ambition and the drive to move forward. I work with people I like, on things that matter.

What languages do you work in?

Dutch and English. Whether you work locally or operate internationally, language is no barrier.

Over twenty-five years in marketing, strategy and entrepreneurship.

More about me

For those who take marketing very seriously.

Sounding board, sparring partner, sometimes pushback. Always one point of contact. Full attention, no detours.

Michael Michel
Michael Michel
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