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    <description>Everything rattling around in my head: cases, knowledge, experience, unsolicited advice. Read at your own risk.</description>
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      <title>What a marketing architect does</title>
      <link>https://makingmarketingmatter.com/en/knowledge/what-a-marketing-architect-does/</link>
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      <description>What does a marketing architect do? One point of contact who oversees the whole chain, from strategy to results that work. Build or steer the team.</description>
      <pubDate>Wed, 01 Jul 2026 00:00:00 GMT</pubDate>
      <category>Strategy that works</category>
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      <title>Outsourcing marketing without an agency</title>
      <link>https://makingmarketingmatter.com/en/knowledge/outsourcing-marketing-without-an-agency/</link>
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      <description>Outsourcing marketing without an agency means quality without overhead, the right people per project and one point of contact who keeps control.</description>
      <pubDate>Sun, 14 Jun 2026 00:00:00 GMT</pubDate>
      <category>Strategy that works</category>
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    <item>
      <title>From business proposition to online proposition</title>
      <link>https://makingmarketingmatter.com/en/knowledge/from-business-proposition-to-online-proposition/</link>
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      <description>From business proposition to online proposition: translating what you are into what your visitor seeks. That's where your story lands, or drops off.</description>
      <pubDate>Sun, 07 Jun 2026 00:00:00 GMT</pubDate>
      <category>Strategy that works</category>
    </item>
    <item>
      <title>Getting found in the answers of AI</title>
      <link>https://makingmarketingmatter.com/en/knowledge/getting-found-in-the-answers-of-ai/</link>
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      <description>Getting found in the answers of AI means being the answer ChatGPT, Perplexity or Google gives back, not a link below it.</description>
      <pubDate>Sun, 31 May 2026 00:00:00 GMT</pubDate>
      <category>AI in marketing</category>
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    <item>
      <title>What a good marketing strategy actually is</title>
      <link>https://makingmarketingmatter.com/en/knowledge/what-a-good-marketing-strategy-actually-is/</link>
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      <description>A good marketing strategy isn't a plan that disappears into a drawer, but a direction that carries through into everything you make.</description>
      <pubDate>Sun, 24 May 2026 00:00:00 GMT</pubDate>
      <category>Strategy that works</category>
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    <item>
      <title>Why brand matters more as AI grows</title>
      <link>https://makingmarketingmatter.com/en/knowledge/why-brand-matters-more-as-ai-grows/</link>
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      <description>A strong brand matters more as AI grows, because anything a machine can replicate automatically becomes worth less. Your brand is what remains.</description>
      <pubDate>Sun, 17 May 2026 00:00:00 GMT</pubDate>
      <category>Strategy that works</category>
    </item>
    <item>
      <title>Using AI in your marketing without losing your brand</title>
      <link>https://makingmarketingmatter.com/en/knowledge/using-ai-without-losing-your-brand/</link>
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      <description>Using AI in your marketing without losing your brand means letting the technology work while you set the voice and the direction.</description>
      <pubDate>Sun, 10 May 2026 00:00:00 GMT</pubDate>
      <category>AI in marketing</category>
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    <item>
      <title>Automating your marketing with AI</title>
      <link>https://makingmarketingmatter.com/en/knowledge/automating-your-marketing-with-ai/</link>
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      <description>Automating your marketing with AI means letting the repetitive work run, so you keep time for the work that really matters.</description>
      <pubDate>Sun, 03 May 2026 00:00:00 GMT</pubDate>
      <category>AI in marketing</category>
    </item>
    <item>
      <title>How to turn visitors into customers</title>
      <link>https://makingmarketingmatter.com/en/knowledge/how-to-turn-visitors-into-customers/</link>
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      <description>Turning visitors into customers means your website does its job. Traffic alone is worth nothing if no one takes the step you want.</description>
      <pubDate>Sun, 26 Apr 2026 00:00:00 GMT</pubDate>
      <category>Growth</category>
    </item>
    <item>
      <title>What a lead should really cost</title>
      <link>https://makingmarketingmatter.com/en/knowledge/what-a-lead-should-really-cost/</link>
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      <description>What a lead should really cost doesn't come down to a fixed price tag, but to what it returns. The value only shows after the conversion.</description>
      <pubDate>Sun, 19 Apr 2026 00:00:00 GMT</pubDate>
      <category>Growth</category>
    </item>
    <item>
      <title>Why your organic traffic is declining and what to do</title>
      <link>https://makingmarketingmatter.com/en/knowledge/why-your-organic-traffic-is-declining/</link>
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      <description>Your organic traffic is declining because search engines increasingly answer the question themselves. What's happening and how to move with it.</description>
      <pubDate>Sun, 12 Apr 2026 00:00:00 GMT</pubDate>
      <category>Growth</category>
    </item>
    <item>
      <title>Growing without burning through your ad budget</title>
      <link>https://makingmarketingmatter.com/en/knowledge/growing-without-burning-through-your-ad-budget/</link>
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      <description>Growing without burning through your ad budget means using paid ads smartly and building something underneath that holds.</description>
      <pubDate>Sun, 05 Apr 2026 00:00:00 GMT</pubDate>
      <category>Growth</category>
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